Vape business positions Supreme for success ahead of disposable ban

Supreme PLC has on Wednesday reported strong vaping sales in its latest trading update, with performance in line with internal expectations as the company prepares for the upcoming UK disposable vape ban on June 1, 2025.

The AIM-listed FMCG supplier said it has strategically positioned itself to navigate the regulatory changes through “proactive investment in rechargeable pod system vaping devices” and its “longstanding, trusted partner status” across its diverse retail footprint.

Supreme’s overall financial performance was robust for the twelve months ended March 31, 2025, with expected revenue of approximately £235 million, up from £221.2 million in the previous year. Adjusted EBITDA is anticipated to reach at least £40 million, compared to £38.1 million for FY24.

The results are in line with current market expectations, with Supreme also forecasting stable performance for FY26.

Despite investing £25 million in strategic acquisitions during the period, the company maintained a net-cash positive position at year end.

The acquisitions of Clearly Drinks and Typhoo Tea marked Supreme’s entry into the soft drinks and hot beverages vertical, with management reporting strong sales traction and exploration of new commercial opportunities with both existing and potential customers.

Supreme’s diversified business model spans six categories including Batteries, Lighting, Vaping, Sports Nutrition and Wellness, Branded Distribution, and Soft Drinks. The company leverages its vertically integrated platform to distribute globally recognised brands such as Duracell and Energizer, while also developing its own brands including 88Vape and Sci-MX.

Final audited results for the period will be announced on July 1, 2025.