Geekvape unveils ‘future store’ concept and new products

Geekvape has showcased a new retail-focused brand direction and unveiled product innovations at Vapexpo Paris, presenting what it describes as a “future store experience” for vape retailers across Europe.

The brand’s exhibition booth, styled as a “GEEK STORE” concept flagship, was designed to mirror a real-world retail environment, featuring an open-plan layout, dedicated consultation areas and clearly defined product zones. The approach signals a shift from traditional product-led displays towards a more integrated, experience-driven retail strategy.

Geekvape said the concept offers retail partners a practical reference for how its refreshed visual identity can be implemented in-store, as it looks to strengthen its presence across European markets.

Alongside the retail concept, the company introduced new devices including the FORCE and Aegis Mini 5. The FORCE focuses on enhanced performance and adaptability, while the Aegis Mini 5 builds on the durability credentials of the long-running Aegis range.

The Aegis series was a focal point of the stand, highlighted by a Mount Everest-themed installation referencing the brand’s claim of being the first vaping company to summit the mountain. A live durability demonstration, including a continuous two-day water exposure test, was also used to underline the product line’s “Tri-Proof” positioning.

Sustainability was another key theme, with Geekvape incorporating ESG messaging into its exhibition for the first time. The company also presented its NEUTRA device, a refillable system designed to support lower-carbon consumption and reduce waste.

Geekvape said the Vapexpo showcase marks a milestone in its evolution, as it expands beyond product innovation into retail design, user experience and sustainability initiatives, coinciding with its 10th anniversary year.