Geekvape marks 10th anniversary with Paris celebration and new brand identity
September 25, 2025
Geekvape celebrates 10th anniversary with GeekFest event in Paris
Geekvape has marked its 10th anniversary with a landmark celebration in Paris, unveiling a new global visual identity and showcasing its latest innovations to partners, retailers and fans.
The event – GeekFest Paris – drew more than 300 attendees to the Bridge Club on the Seine, where the Chinese vape technology giant celebrated a decade of growth since its founding in 2015.
A central highlight of the night was the official unveiling of Geekvape’s new visual identity, developed in partnership with Paris-based agency Royalties. The refreshed look aims to project a sleeker, more premium image across global markets, extending beyond logo and typography into a full system of visual storytelling and merchandise.
Speaking at the launch, David Jobin, chief executive of Royalties, said the new identity was designed to capture Geekvape’s “adventurous spirit and premium positioning” while laying the foundations for the next decade of growth.
Alongside the branding refresh, Geekvape showcased its 2025 flagship devices, including the Legend 5, Wenax Q2, Peak 2 and Hero 2. Sister brand Geek Bar also used the platform to launch the UP10000 and Spark disposables, underlining its rapid European expansion and emphasis on compliance and consumer safety.
Adding to the spectacle, Geekvape revealed that its devices had been carried to the summit of Mount Everest earlier this year – a symbolic milestone highlighting the rugged durability of its products and the adventurous ethos behind the brand.
The evening also featured a ‘History Zone’ exhibition tracing Geekvape’s evolution from 2015 prototypes to its latest devices, interactive experiences, and opportunities for partners to connect.
Since its launch, Geekvape has expanded into more than 70 markets worldwide, building its reputation on innovation-led design and durable hardware. With its refreshed identity and product pipeline, the company signalled it is preparing for an even more ambitious chapter ahead.
“GeekFest Paris was more than an anniversary party — it was a declaration of intent,” the company said. “By blending celebration with innovation, and community with creativity, Geekvape showed not only where it has been but also where it is heading.”
