Vype ePen 3 wins innovation prize

British American Tobacco’s new closed-system vaping device Vype ePen 3 has chosen as the most innovative product at the first Vape Business Awards held on July 3, 2019 in London.

Launched in July 2018, the device is at the cutting edge of closed-system vaping technology, with its powerful 650mAh battery providing an intense flavour.

The innovative design of Vype ePen 3 is stylishly compact and the soft touch metallic finish is available in a range of colours to suit all tastes and styles, including red, black, blue, silver, white and gold. The device fits comfortably in hand and discreetly into pockets and comes with a reliable all-day use battery.

Judges said: “This innovative, low-power but big-hit device is perfect for vape newbies or those that cherish simplicity and style in their pod devices. It’s an evolved version of the firm’s original Pebble kit, which consumers say is a wonderful improvement.”

Will Hill, BAT’s head of legal and external affairs for the UK and Ireland, said: “I’m absolutely chuffed. The Vype ePen3 is an absolute labour of love for the company and the result of a lot of research and testing by our scientists and also by our marketing guys. It’s a fantastic award.

“The ePen is extremely simple to use and delivers great power in terms of providing great vape for the user and more importantly for independent retailers, it’s simplicity and range of products mean their customers will love it.”