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Vapouriz unveils new shop-within-shop retail format

February 14, 2019


Leading vaping company Vapouriz has unveiled the latest retail offer from its Vapestore division: a shop within a shop format at the Waterlooville BP Service Station, in Waterlooville, Hants.

The 300 sq. foot store is the first of six ventures that sees Vapouriz Group joining forces with the Rusdene Group to bring Vapestores to petrol forecourts across the Solent area.

The six outlets will be opened over the next six weeks, from the whole store within a store format at Waterlooville, to a gantry and small display cabinet solution at the Meon Hut service station.

“This shop within a shop format, a first for the vaping industry, is a logical extension of the current retail offer. We are looking forward to further developing our retail solutions arm across the country,” said Brett Horth, chief executive of the Vapouriz Group.

Vapestores has provided training to the Waterlooville staff on all the available products and they will be presented in Vapestore uniforms.

“This has been a fast-paced venture, from initial conversations to opening the first store within a store at Waterlooville took only eight weeks. Vapouriz has been great to work with by understanding what we need and how they can support our business needs,” commented Oliver Lodge, managing director at Rusdene.