Home News Vaporesso concludes clean energy initiative, integrating green technology with social actions

Vaporesso concludes clean energy initiative, integrating green technology with social actions

April 15, 2025

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Vaporesso embraces clean energy with multi-dimensional innovation, driving environmental progress

Leading vaping brand Vaporesso has successfully concluded its global clean energy initiative, Pure Power For All.

Centred around the revolutionary product Eco Nano Solar and the forward-looking campaign Pure Power Action, the initiative integrates cutting-edge green technology with impactful social actions. It has empowered advancements in eco-friendly product development, sustainable manufacturing, and green lifestyles.

A major highlight of the initiative was the launch of Eco Nano Solar, the industry’s first open-system vaping product integrated with solar photovoltaic technology—redefining traditional vape design from the ground up.

Its innovation lies not only in its technical breakthrough but also in its broader impact. It has catalysed a wave of green R&D across the industry, accelerating adoption of biodegradable materials, recyclable mouthpieces, and renewable energy technologies.

The initiative also saw the debut of several pioneering green technologies—most notably, OPV-PSCs tandem photovoltaic systems, modular recyclable structures, and biodegradable materials—serving as key levers for a greener industry transformation.

On the supply side, in response to demand for recyclable bio-based plastics and low-impact alloys, suppliers have expedited the development of low-carbon alternatives. On the product end, modular design has redefined the lifecycle of vaping devices. The new dismantlable structure allows for efficient separation and recycling of batteries and atomizers, significantly reducing carbon emissions across production processes.

“Together, these innovations are shaping a closed-loop ecosystem—from material development to low-carbon manufacturing and efficient recycling—accelerating the industry’s sustainable transformation,” Vaporesso said.

Elevates public environmental awareness

To amplify the initiative’s societal impact, Vaporesso launched Pure Power Action, a global hybrid campaign combining online creativity with offline engagement—bringing clean energy into retail spaces and embedding sustainability into daily life.

Online, the #PurePowerForAll hashtag amassed over 10 million impressions worldwide, with users sharing personal stories about home energy makeovers and eco-lifestyle goals. Offline, over 3,000 US retail stores implemented solar-powered experience zones, attracting more than 10,000 consumers to explore renewable energy firsthand.

“This strategy successfully converted awareness into action, transforming passive observers into active low-carbon participants. With millions now embracing more sustainable habits, green communities are quietly emerging all around us,” Vaporesso said.

Kiran Paul
By Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.