December 11, 2023
Backed by major players from across the UK vape sector, the vape industry has today (11) launched an industry Code of Conduct , setting out agreed standards and behaviours to help voluntarily regulate the vape sector, including how products should be marketed and their names and flavours.
It is being overseen by the Independent British Vape Trade Association (IBVTA), the UK’s leading independent trade association for the vaping industry.
The code seeks to directly address recent concerns around the increase in youth access and experimentation with vapes, which have been reported to be, in large part, associated with the increased availability of single use vapes.
It sets out how single use vape products should not disproportionally appeal to children and makes clear that those involved in the sale of vapes must ensure compliance with their recycling obligations and have a duty to encourage vape customers to recycle their product responsibly.
The Code of Conduct has been signed by those from across the vape supply chain including UK market leading manufacturers, producers, distributors and retailers of single use products.
Those signing up to the code are responsible for over 50 per cent of the single use vape products on the UK market, and include IMiracle the owner of Elfbar and Lost Mary brands, the UK’s most widely used single use vapes. The IBVTA will be taking forward plans to achieve further sign ups in coming weeks.
The Code of Conduct sets out the following:
Chair of the IBVTA Marcus Saxton, said, “I am delighted that the Code of Conduct launched today will cover 50 per cent of the single use vape products on the UK market, a figure that will increase over the coming weeks and months as more companies sign up.
“It shows that the vaping sector is willing and able to address recent concerns, including around those under 18 accessing vapes, and the need for increased recycling of used vape products.
“But the industry cannot operate in isolation. We look forward to working with government on developing a responsive and proportionate regulatory regime. The government also needs to take seriously and act on the growing issue of the illicit vape market, whose products will of course not adhere to the measures we are announcing today.
“However, we believe that the Code has a significant role to play in adding further protections and safeguards to consumers, those under 18 and the environment.”