Upcoming: Vape Business Award TBC
Home News Vape flavours Brits want to try  

Vape flavours Brits want to try  

September 27, 2023

vapebusiness
Photo: iStock

Despite the festive season being a few months away, Christmas Tree ranks as the flavour Brits most want to try, a new survey has found.

This somewhat unusual choice boasted 12.05 per cent of the votes, according to the study by vape store ICE Headshop, making it the most wanted flavour amongst respondents.

The classic lunchtime snack, Salt and Vinegar Crisps, came second in the survey of 2,000 UK adults, with 11.75 per cent preferring it.

In joint third place as the vape flavours the Brits are eager to be introduced, ranks Burger and Fresh Cut Grass, with a total of 10 per cent of people voting for them.

Whilst burgers are one of the most popular foods worldwide, freshly cut grass releases a chemical called green leaf volatiles that has an odour associated with chopping fruit and vegetables.

Another fast-food classic claimed fourth place, with Pepperoni Pizza gaining 8.90 per cent of the votes. Rolling in fifth place is British delicacy, Mushy Peas, with 4.45 per cent of survey participants voting for this as a flavour they would like to taste.

The Vape Flavours Brits Most Want to Try:

Rank Flavour %
1 Christmas Tree 12.05
2 Salt and vinegar crisps 11.75
3 Burger 10.00
3 Fresh cut grass 10.00
4 Pepperoni Pizza 8.90
5 Mushy peas 4.45
6 Mashed Potato 4.05
7 Dog treats 3.95
8 Jellied Eels 3.95
9 Tea tree 3.55
10 Leather 3.15

“Whilst the nation’s favourite vape flavours are perhaps not so surprising, it’s really interesting to learn about the more niche choices Brits would most like to see created,” Dan Currey, director of ICE Headshop, commented.

“There are some weird and wonderful flavours that already exist out there, but the results that came out in our study were definitely on the more unusual side! Christmas tree aside, which we’re definitely intrigued to try for ourselves, it’s clear to see that the nation are big fans of food-related vaping liquids!”

Although UK vapers are willing to try out more unique flavours, it is apparent that Brits like to play it safe when it comes to their everyday vape preference, sticking with fruity flavours as the ultimate favourite.

The UK’s Favourite Vape Flavours:

Rank Flavour %
1 Strawberry 13.10
2 Watermelon 10.95
3 Berry 10.70
4 Peppermint 9.60
5 Menthol 9.35
6 Tobacco 8.00
7 Cherry 5.25
8 Pink Lemonade 4.20
9 Fruit salad 4.05
10 Vanilla 3.10