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Vape Dinner Lady launches new FSDU internationally

December 6, 2019


Vape Dinner Lady has started an international roll-out of its new Free Standing Display Unit, (FSDU).

Phase one of the new roll-out sees Vape Dinner Lady’s market leading FSDU being introduced to more than 40 different EG convenience stores across France.
This follows a successful trial in the UK convenience channel.

Vape Dinner Lady chief marketing officer John Taylor said: “Our new FSDU is a winning solution for retailers, having generated significantly more in sales value and margin from a smaller footprint in store trials.”

“It presents a new advantage for retailers looking to capture a share of the growing vape market and delivers a superior shopping experience for the consumer.’
The French vape market is estimated to be worth in excess of €350 million annually and growing year on year; vaping is considered to have helped nearly 700,000 people switch from cigarettes in France alone.

Vape Dinner Lady’s new FSDU is modelled on the Lemon Tart e-liquid bottle for which the company has become famous, winning 22 awards internationally.
Available in two sizes, the larger format solutions showcases a tablet which runs video explaining to consumers how to choose the products which best suit their needs.

Both units house three generations of Dinner Lady premium quality e-liquids, including Salt Nicotine, Shake & Vape and 50/50, together with a range of leading hardware pods and pen devices.

Phase 1 of the roll-out also includes the company’s new Disposable e-cigarette which was launched in September.

Commenting on the roll-out, John Taylor chief marketing officer said, “Our new Disposable e-cigarette is proving very popular with consumers and convenience retailers in the UK and on this basis we took the decision expedite its launch into France with the larger format units.”