TEREA gets packaging redesign

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced a refreshed packaging design for its TEREA range, available from now across grocery, convenience and wholesale channels.

Since launching in the UK, the TEREA range has rapidly evolved to meet the shifting expectations of adult users, with innovation at the core of its development strategy. The updated design will roll out across all 16 TEREA variants in the UK, each crafted to deliver a consistent tobacco experience when used exclusively with IQOS ILUMA.

With a clearer, more cohesive appearance, the new packaging promises to make on-shelf navigation easier and strengthens TEREA’s premium brand recognition. The refreshed design delivers a new look while keeping the same trusted taste that adult IQOS ILUMA users already know and love.

Anthony Loinsard, Head of IQOS, UK and Ireland at PML said retailers can confidently reassure customers that popular variants, such as TEREA Amber, Silver and Sienna, remain completely unchanged in quality, taste and aroma that offers the same premium experience, now in a fresh, modern pack.

“This refreshed TEREA design is yet another step forward in the brand’s evolution, combining familiarity with improved product navigation,” Loinsard commented.

“Retailers can expect the same trusted quality and performance across the portfolio, but now with the added benefit of packaging that helps adult nicotine users easily find their favourites in-store.”

Adult nicotine users are exploring flavour flexibility and embracing on-demand taste transformations. By tapping into this demand and stocking products like TEREA Pearls, stores can set themselves apart in a competitive marketplace, he added.

PMI has recently announced a sweeping reorganisation of its global business to better align with its smoke-free ambitions.