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Home Research Study finds majority of vapers have kicked smoking habit

Study finds majority of vapers have kicked smoking habit

Kiran Paul
By Kiran Paul

May 8, 2017

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Photo: iStock

A YouGov study, which was commissioned by ASH, has found that out of an estimated 2.9m UK vapers more than half had given up smoking.

The study showed 1.5m had stubbed out their fags for good, compared to 1.3m who continued to smoke tobacco products.

Vapers have quadrupled since 2012 when ASH recorded numbers to be around 700,000.

Despite Public Health England’s independent review finding vaping around 95% safer than smoking, the study also discovered that many vapers over-estimated the harm of e-cigarettes – with only 13 per cent of respondents recognising that e-cigarettes are a lot less harmful than smoking.

More than a quarter (26%) thought e-cigarettes were more or equally harmful to tobacco.

Kiran Paul
By Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.

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