Riot Labs launches 0mg glavours for Connex

E-liquid producer Riot Labs has launched a four-strong range of 0mg flavours for its Connex device.

The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards alternative options.

Ben Johnson, chief executive and founder of Riot Labs, said the launch of 0mg for the device will give adults an easy-to-use alternative to disposables to quit smoking.

“Amid increased government regulation on the sector and the impending disposables ban, we must not forget the hundreds of thousands of adult smokers who are currently using disposables, proven to be the most effective quitting tool, as part of their quitting journey,” Johnson commented.

“Those who are now faced with having to learn an entirely new system, or an alternative method to help them quit smoking altogether.

“In a pivotal year, Connex 0mg will play a crucial role in smokers turning to vaping to help them kick the habit. The device has been designed to be as easy as possible to use, as easy as any disposable vape, featuring a clever closed pod magnetic system and the ability to be recharged 500 times. Whilst the 4-strong range of 0mg flavours aims to provide a seamless transition off nicotine.”

The Connex 0mg flavour range has been developed in-house and features four flavours: Blueberry Sour Raspberry, Pineapple Ice, Strawberry Blueberry Ice, and Cherry Cola.

Connex 0mg launches with the campaign tagline ‘Cold Turkey Never Tasted So Good’ and will be available starting today at an RRP of £2.99 per flavour capsule.

The Connex 0mg pods are 100% recyclable and can be safely disposed of at local vape stores or recycling centres.

Connex is a carbon-negative device made exclusively from recycled plastics, significantly reducing vapes’ impact on the environment.

Switching to this system can slash a user’s carbon footprint by around 103,321.05g CO2 in the first year of use, equivalent to taking a car off the road for more than ten days, Riot Labs said.