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Philip Morris unveils new Heets variant

November 24, 2021


Philip Morris has announced the launch of Heets Mauve, a new variant in its range of Heets tobacco sticks designed exclusively for the IQOS heated tobacco system.

Launching as a unique taste proposition for IQOS in the UK, Heets Mauve offers a crisp menthol tobacco blend with a taste of dark forest fruits. Marking the tenth variant, the full portfolio now offers a wide selection of tobacco blends to meet any preference.

The firm said the addition of Heets Mauve will allow retailers to offer their adult customers another menthol tobacco alternative with a “rich and satisfying tobacco experience”.

“Broadening our Heets tobacco sticks range to ten variants with Heets Mauve offers retailers even more choice for their adult customers who have switched to IQOS, the UK’s number one smoke-free product,” Kate O’Dowd, head of commercial planning for PML in the UK and Ireland, said.

“As part of Philip Morris’ commitment to delivering a smoke-free future, we will continue to supply our retail partners with products that meet the preferences of adult smokers looking for real tobacco satisfaction and a better choice than continued smoking.”

Heets Mauve will be available for retailers from mid-November. Retailers can purchase the full range of Heets tobacco sticks from most cash & carry and wholesale channels, as well as using the Digital Trade Engagement platform for retailers already signed up to firm’s trade programme.