Nordic Spirit expands range with new ‘frosty’ flavours
March 6, 2025
Japan Tobacco International (JTI) has expanded its successful Nordic Spirit range with the introduction of two innovative variants designed to elevate the consumer experience.
Available now for independent retailers and symbol groups, the new ‘Frosty Berry’ and ‘Frosty Mint’ flavours feature higher menthol and moisture content combined with an improved flavour recipe, meaning these pouches deliver an instant and intensified flavour burst.
As the UK nicotine pouch market continues to grow, this launch addresses consumer preferences for stronger strengths and refreshing flavours. Strong and Extra Strong variants now account for 60.1 per cent of the nicotine pouch market, while mint flavours dominate with an 83.6 per cent share.
Meanwhile, fruit flavours hold a notable 15.5 per cent share, making these new variants perfectly aligned with market trends.
“Increased flavour intensity and mentholated products are the top priorities for consumers in this category,” said Bruce Terry, portfolio brand manager at JTI UK. “That’s why we focused on these elements when developing our new ‘Frosty’ range.”
“The improved taste and intensified experience of our ‘Frosty’ variants position us to drive growth in the category, offering retailers an exciting opportunity to boost sales and profits.”
As the UK’s leading nicotine pouch in the independent channel, Nordic Spirit generates £4.5 million in value sales every month. Retailers are encouraged to stock up on Frosty Mint and Frosty Berry to capitalise on this profit opportunity.
