Home News MEP’s knowledge of vape products key to get parliament support, research shows

MEP’s knowledge of vape products key to get parliament support, research shows

December 2, 2021

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A general view of the entrance to the European Parliament building in Leopold Espace on March 03, 2020 in Brussels, Belgium. (Photo by Leon Neal/Getty Images)

Members of the European Parliament (MEPs) are much more likely to recognise the reduced risk of e-cigarettes and other novel nicotine products if they have some knowledge of the subject, new research has revealed.

A survey conducted by market researchers ECigIntelligence and TobaccoIntelligence found that 70 per cent of MEPs with some knowledge of e-cigarettes considered them less harmful than smoking, against just 41 per cent of MEPs with no knowledge of the topic.

“When it comes to politicians’ perceptions of new nicotine products, accurate information appears to make all the difference,” said Tim Phillips, managing director of ECigIntelligence and TobaccoIntelligence.

“The MEPs with knowledge of these products generally realise that they carry less risk than smoking – but those lacking knowledge often don’t understand that. The implications for policy across Europe are clear.”

The difference in MEPs’ attitudes was even more pronounced with two other new types of product, heated tobacco (also called “heat not burn”) and nicotine pouches.

For heated tobacco, 74 per cent of MEPs with some knowledge considered it less harmful than smoking, but only 32 per cent of those lacking knowledge agreed.

And for nicotine pouches, almost all MEPs with knowledge of the products – 94 per cent – considered them less harmful than smoking, but among those with no knowledge the figure fell to 26 per cent.

Kiran Paul
By Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.