KLAR launches unflavoured nicotine pouch BLANK in UK
October 21, 2025
Swedish nicotine brand KLAR has launched BLANK, an unflavoured nicotine pouch that uses patented bioceramic technology to deliver a faster and more efficient nicotine experience.
Developed by Emplicure, a bioceramic laboratory based in Sweden, BLANK is the first pouch to use the company’s SERATEK calcium-compound granulate technology. The result, according to the brand, is a “clean, precise, and consistent experience” designed for adult users who prefer simplicity over flavour.
Clinical data from Emplicure suggests that KLAR’s 3mg BLANK pouch provides 25 per cent greater nicotine delivery than a traditional cellulose-based 6mg pouch within the first five minutes, while still helping users reduce their total nicotine intake by around 40 per cent over a typical 24-minute session.
Available in Regular (3mg), Strong (6mg) and Extra Strong (9mg) strengths, BLANK features unbleached pouches for a softer fit and a longer-lasting experience of up to 45 minutes.
Tomas Hammargren, Chief Risk Reduction Officer at KLAR, said the launch was aimed at users seeking a more refined experience.
“With BLANK, we wanted to offer something genuinely new – a pure, neutral pouch for users who want focus without flavour. Our research shows we can deliver the same nicotine kick as higher-strength pouches, but with about half the nicotine content of many leading brands,” Hammargren said.
He added that BLANK marks a step forward in “making nicotine experiences cleaner, more efficient, and backed by science.”
The new range is now available in the UK via KLAR’s distribution partners Vapeshop.com, AquaVape.com, Ecigwizard.com, and Vapemate.co.uk.
Independent from the tobacco industry, KLAR says it aims to combine scientific innovation with safety and quality. The brand also confirmed plans to expand into key European markets in 2026, alongside launching a new flavour range built on the same “clean, science-led” principles.
