Home News Juul reaches settlement with 10,000 plaintiffs over teen marketing

Juul reaches settlement with 10,000 plaintiffs over teen marketing

December 7, 2022

vapebusiness

E-cigarette manufacturer Juul Labs said on Tuesday it had reached a settlement with about 10,000 plaintiffs in California, US after the company was accused of marketing its products to teenagers.

The vaping giant did not disclose the amount of the settlements, which it said were related to more than 5,000 cases, but said the agreements “represent a major step toward strengthening Juul Labs’ operations and securing the company’s path forward.”

The complaints had been filed for personal injury, with some in consumer class action lawsuits, and others filed by government entities or Native American tribes.

In September, Juul has agreed to pay $438.5 million (£378.2m) to settle a probe by 34 US states that found the vaping company marketed to underage smokers.

Juul is battling to stay afloat after the US Food and Drug Administration found the company had failed to address safety concerns and ordered all its products off the market in the US.

The company has appealed the decision but announced last month it had been forced to lay off around 400 employees and cut its operating budget by up to 40 percent.

Juul said in November it had secured financing from early investors to maintain its operations.

Kiran Paul
By Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.