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Juul joins UKVIA

March 11, 2019


The UK Vaping Industry Association (UKVIA) has announced the entry of Juul into its fold.

The leading US e-cigarette brand entered the UK market in July last year through specialist vaping stores.

John Dunne, director of the UKVIA said: “The UKVIA is a partnership of the leading most respected vaping brands in the UK. We only allow companies to become members if they share our ambition to set high standards for the industry and our aim to help the UK’s seven million adult smokers make a life changing switch to a safer alternative.

“That’s why we are delighted that Juul have decided to join the association in recognition of our shared aims and values.”

Dan Thomson, managing director of Juul Labs UK commented: “The UKVIA’s new code of conduct was a crucial part of Juul’s decision to join the Association, including affirming the adoption of Challenge 25 across the association’s members to restrict youth access – a key policy which we have enforced since our launch in the UK last year.”

The UKVIA was formed by top vaping brands in 2016.

Last month, Juul has announced plans to invest in a dedicated field resource for the symbol and independent retail channels in the UK.