Juul adds new Peach variant to JUUL2 flavour range

January 6, 2026

JUUL2 Peach flavour

Juul Labs UK has expanded its JUUL2 system flavour portfolio with the launch of the new Peach flavour.

The new addition, offering a crisp, delicately sweet experience, will be rolled out across the UK from 1 January, through major retailers, wholesalers, and convenience stores.

“Following the launch of our four single-fruit flavours (Mango, Watermelon, Apple and Lychee) in October 2025, we’re delighted to continue our expansion by bringing JUUL2 Peach pods to market to offer adult smokers a range of flavour options to accelerate their switching journey,” said Melissa Wisdom, managing director of Juul Labs UK.

Two-pack pods will be sold across all channels, with four-packs available at select key accounts (RRP/RSP: Starter Kit (which contains Virginia Tobacco & Crisp Menthol) £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, Refill Kit 4-pack £13.99).

Retailers can contact their Juul Labs representatives for point-of-sale materials.

By Kiran Paul

With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.

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