JTI launches new Nordic Spirit flavours

Japan Tobacco International (JTI) UK has expanded its Nordic Spirit range with the introduction of three on-trend flavour variants designed to cater to the growing demand for berry and tropical flavours.

With Nordic Spirit already delivering £4.5m in value sales each month, JTI advised retailers to stock up now on the new flavours to make the most of this profit opportunity.

Available now for independent retailers and symbol groups, the new ‘Raspberry’, ‘Tropical Mix’ and ‘Forrest Berries’ flavours feature a quicker and stronger flavour release, alongside increased moisture content. The packaging and pouch size has also been changed to be more convenient for the user.

Research shows that nicotine pouch consumers are seeking a greater flavour choice, in particular berry and tropical flavours [Circana, August 2024]. With the pouch market continuing to grow, Nordic Spirit’s latest offering combines stronger and more instant flavours to provide consumers with a superior pouch experience.

“Consumers in this space are seeking bolder flavour experiences and greater variety from nicotine pouches. That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavours,” Bruce Terry, portfolio brand manager at JTI UK, commented.

“With enhanced taste profiles and a more impactful sensory experience, our new variants are set to excite the category, creating a valuable opportunity for retailers to drive sales and maximise profitability.”

Retailers can purchase the new Nordic Spirit flavours through wholesalers or via the JTI360 website.