HQD unveils global brand refresh with ‘brighter, fresher’ identity
November 25, 2025
Global vape manufacturer HQD has announced a full brand refresh as it marks 11 years in the market, unveiling a new visual identity, updated slogan and redesigned website as it targets a more “vibrant, open and gentle-healing” positioning.
The Shenzhen-based business – known internationally for its CUVIE, GLOW and GO devices – said the overhaul reflects shifting consumer expectations in an increasingly competitive and fast-moving vape landscape.
HQD’s rebrand introduces a brighter shade of its signature orange, renamed Brighter Orange, which the company says signals vitality, curiosity and confidence. The refreshed colourway will appear across product ranges as well as a new line-up of branded merchandise.
Alongside the visual update, HQD has adopted a new global slogan, “Let’s Fresh the Moment”, designed to communicate themes of energy, mindfulness and discovery. The messaging leans into the brand’s stated ambition to offer users a sense of clarity and calm alongside vaping performance.
Central to the identity refresh is a new Q symbol, which blends vapor particles and airflow into a smooth, dynamic shape. The rounded edges are intended to convey openness and vitality, while squared detailing is said to represent the brand’s “rational and precise” technological capabilities.
HQD has also launched a redesigned website, featuring the updated colour palette, simplified navigation and more interactive elements intended to deliver a more engaging user experience.
The rebrand comes as HQD looks to strengthen its global presence while continuing to invest in product development. The company said it remains committed to delivering “personalised, aesthetically refined, and reliable” devices, with further innovation planned across future product lines.
HQD added that its renewed identity aims to position the brand not only as a vape manufacturer but as a lifestyle partner that offers moments of “relaxation, clarity and gentle-healing” in a fast-paced world.
More details on the refreshed branding and product updates are available at hqdtech.com.
