Geekvape marks 10th anniversary with high-speed celebration at Nürburgring
July 9, 2025
G-Tour, an industrial tourism brand under Geekvape, went to Germany to join hands with the world's top GT racing car Scherer Sport PHX to compete in the Nürburgring 24-hour endurance race
Partnership with Porsche racing team sets the pace for new product launches and global brand ambitions
Geekvape celebrated its 10th anniversary in style last month, hosting a turbocharged two-day event at Germany’s iconic Nürburgring racetrack. The 2025 edition, held on June 21–22, brought together global partners for a fusion of motorsport and next-gen vaping tech, underlining the brand’s commitment to performance, innovation, and international reach.
In collaboration with the Scherer PHX GT Porsche racing team, which competed in the Nürburgring 24-hour endurance race, known as the ‘Green Hell’, Geekvape created a unique experience that aligned its core brand values – precision, power, and excellence – with the adrenaline-fuelled world of competitive racing.
Nürburgring, has become the world’s most demanding racing test field with 177 bends and 24-hour extreme relay. Scherer PHX is one of the most dominant teams in the European GT3 arena, winning the Nürburgring 24H twice in 2022 and 2024.
The event served as a dynamic stage for the unveiling of Geekvape’s latest flagship devices: the Legend 5, a safety-focused device inspired by racing aesthetics, and the Wenax Q2, a sleek all-rounder designed for stylish, everyday use.
Trackside thrills were just the beginning. Partners were treated to a private tour of the Nürburgring Erlebnis-Welt Automotive Museum, diving deep into the heritage of racing with up-close views of legendary vehicles that have defined decades of engineering brilliance.
Adding to the prestige of the occasion, guests engaged directly with world-class drivers and racing crews, gaining rare behind-the-scenes insight into the mindset and technology driving elite motorsport.
The G-Tour, an industrial tourism brand under Geekvape, has become an increasingly powerful symbol of Geekvape’s global branding strategy. Following the 2024 launch of the Vaping Museum in China, an industry-first venue blending culture, design, and innovation, this year’s Nürburgring edition marked a new milestone. It also reaffirmed Geekvape’s growing reputation as a lifestyle brand with influence far beyond the vape shelf.
As the company enters its second decade, Geekvape is doubling down on its mission to push boundaries – through product design, cultural engagement, and immersive brand experiences. With G-Tour now a signature event on the vape calendar, the brand shows no signs of slowing down.
