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FEELM promotes smoking cessation through ‘switchover in VApril 2022’

April 26, 2022

Photo: iStock

During VApril, a vaping awareness month, FEELM the flagship atomization tech brand belonging to SMOORE shared most up-to-date evidence-based vaping facts on social media targeting adult smokers, to help them make the most informed choices.

FEELM had signed up to the consumer awareness campaign – VApril 2022, to offer specialist smoking cessation advices to UK smokers and encourage them to switch to less harmful alternative.

Established by the UK Vaping Industry Association (UKVIA), VApril is the largest campaign worldwide to promote smoking cessation through switchover to vaping.

“Research has shown that vaping increases the likelihood of a successful cigarette quit attempt by 50% and is now the UK’s most popular way to quit” said John Dunne, Director-General of UKVIA.

“However, suspect science and misinformation on vaping are discouraging many smokers from making the switching to a less harmful alternative. We need to take an evidence-based approach to educate the public about vaping which is what Vapril was designed to do. It is great to see UKVIA member FEELM supporting these events this month.”

Being an online-only campaign for the previous two years due to COVID-19 outbreak, VApril is back to physical in 2022. In April, FEELM paired up with specialist vape retailer Vapourcore, to give away Core Pro disposable vapes to adult vapers and smokers seeking to switch in London and Manchester.

“Our aim was to produce a high quality and elegant vaping product for adult smokers and the Core Pro is just this” said Vapourcore CEO Charles Bloom. “Utilizing the FEELM ceramic coil gives the Core Pro a uniquely smooth, flavoursome and very efficient nicotine delivery far superior to other disposables.”

Smoking remains one of the biggest causes of death and illness in the UK. Every year around 78,000 people in the UK die from smoking, with many more living with debilitating smoking-related illnesses, according to National Health Service of the UK. Meanwhile, vaping has already helped over 3 million former smokers in the UK quit smoking.

“While not risk-free, vaping is certainly a less harmful alternative to combustible cigarettes and an effective aid for smoking cessation. Completely switching to vaping with scientifically substantiated products can reduce smoking-related health risks and benefit public health,” said FEELM.