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BAT kicks off big brand CBD market with VUSE launch

January 12, 2021

Credit: BAT

British American Tobacco has launched a new CBD vaping device, VUSE CBD Zone. A pilot launch in convenience stores in Manchester has already begun with the firm potentially launching nationwide later in the year.

The company says it is the first “truly global” vaping manufacturer to launch a CBD device and is part of its stated ambition to launch products that move its portfolio “beyond nicotine”.

VUSE CBD Zone is available in three e-liquid flavours: mint, mango, and berry. The product comes in two strengths – 50mg and 100mg.

Announcing the launch, Fredrik Svensson, general manager at BAT UK & Ireland, said: “At BAT, we are committed to building A Better Tomorrow. With the rollout of VUSE CBD Zone in Manchester, our unique multi-category portfolio now, for the first time, offers products that go beyond nicotine. As the UK market leader in vaping, we are proud to be launching our new high quality VUSE CBD Zone range, which has been developed using BAT’s unrivalled global vaping leadership.

“CBD vaping is a new category for us, and we will be using this pilot launch to gain key learnings about consumer and retailer experiences, combined with our extensive expertise and knowledge of vaping, to help inform plans for a potential nationwide roll-out of VUSE CBD Zone later in the year.”

In addition to launching in convenience stores in Manchester, the range is available and online at govype.com/VuseCBD.