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Elfbar targets high puff segment with JoinOne15 pod kit launch

March 18, 2026

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Elfbar JoinOne15 pod kit (Photo: Handout)

Elfbar has expanded its UK portfolio with the launch of the JoinOne15 Classic Prefilled Pod Kit, targeting the fast-growing high puff count segment.

The device introduces a dual-battery system, combining a standalone prefilled unit with a magnetic snap-on battery designed to extend usage. Users can switch between Base, Mid and Turbo modes to balance battery life and flavour intensity.

A built-in screen displays battery levels and power settings, while a manual airflow control allows for adjustable draw preferences.

The kit includes a 2ml prefilled pod and a 10ml refill container, both containing 20mg nicotine strength e-liquid. Once depleted, components can be replaced, aligning with the shift towards reusable and prefilled formats.

Elfbar said the product is available in 15 flavours, reflecting the continued importance of flavour variety in supporting adult smokers transitioning to vaping.

Chris Kader, head of PR and communications for Elfbar UK, said the launch responds to changing purchasing behaviour, with prefilled pod kits now accounting for the largest share of vape sales.

“With high puff count products the fastest-growing segment, ELFBAR JoinOne15 gives retailers a unique product from a trusted brand, aligning with evolving adult purchasing behaviour in a cost-conscious environment,” Kader added.

Kiran Paul
By Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.