Riot Labs expands Riot X range with new flavour lineup
March 18, 2026
Photo: Handout
UK e-liquid manufacturer Riot Labs has expanded its Riot X range with five new flavours, as it continues to double down on bold flavour profiles to drive smoking cessation.
The new additions – Apple Sour Strawberry, Blueberry Blackberry Raspberry, Cherry Berry Crush, Cherry Peach Apple and Blueberry Strawberry Watermelon – join the recently launched Strawberry Orange Crush, which the company has described as its flagship blend.
Riot Labs said the extended lineup reflects its focus on “disruptive” flavour innovation, with all products developed in its UK-based lab. The range is positioned to stand out on retailer shelves, with the company arguing that much of the category remains saturated with “flat” and undifferentiated options.
Sales director Matt Crann said the collection is aimed at consumers seeking more intense flavour experiences, describing it as “loud and unapologetic”.
“Creating game-changing flavours is all part of our mission to change the status quo on smoke cessation – and help smokers on their quitting journey. We can’t wait for customers to experience this full-throttle flavour range,” Crann added.
The Riot X range is now available in 5mg, 10mg and 20mg nicotine strengths, with prices starting from £3.99.
