Philip Morris launches new IQOS ILUMA i ONE

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the launch of the latest innovation from the IQOS range of heat-not-burn devices: IQOS ILUMA i ONE.

The IQOS ILUMA series use a bladeless Smartcore Induction System to heat and deliver tobacco taste and satisfaction, but with 95% less harmful chemicals compared to cigarettes.

Built with the same technology, IQOS ILUMA i ONE boasts new advanced features designed for more flexibility.

These include:

• Touch Screen, allowing users to access information about their experience, quickly and easily, all in one place.
• Autostart, allowing users to automatically start heating their Smartcore Stick when inserted.
• Flex Puff, adapting to the rhythm of the users, so they can experience their IQOS moment at their own pace.

There are three devices in the i range: IQOS ILUMA i, IQOS ILUMA i PRIME and IQOS ILUMA i ONE.

The new IQOS ILUMA i works with the same TEREA tobacco sticks designed exclusively for the IQOS ILUMA device. This includes the new TEREA PEARLS range, which caters to the high demand among adult smokers and nicotine users for smoke-free, capsulated tobacco products.

“Since we launched the device in the UK in September 2023, IQOS ILUMA has been a game-changer in our mission to build a smoke-free future,” Baris Ozcan, Director of Smoke-Free Products for PML, said.

“As part of our continued pipeline of industry leading, smoke-free innovation, the enhanced features of IQOS ILUMA i are set to drive this success further, providing users with greater satisfaction and a greater chance of switching away from cigarettes for good.”

IQOS ILUMA i ONE is now available on PMI Open, PML’s dedicated online trade platform.

PML said the device is ideally positioned to complement gantries because, when used with TEREA, it delivers tobacco taste and satisfaction whilst enabling savings of up to £3,400 a year, compared with the average cost of smoking.

IQOS ILUMA i is part of PMI’s expanding portfolio of smoke-free products available in the UK, including ZYN, the world’s leading nicotine pouch brand, and VEEV ONE, the latest innovation in PMI’s VEEV E-Vapor range.

IQOS ILUMA i has since been awarded Product of the Year 2026 in the Heated Tobacco category, following independent consumer research.