XQS gets two new flavours

Scandinavian Tobacco Group UK has announced the launch of two new flavour combinations to its growing XQS nicotine pouch portfolio.

Cola Lime and Fizzy Peach are available to retailers now, exclusively through the Vape Supplier website, with a strength of 8mg and competitively priced with an RRP of £5.50.

Both new flavour additions to the range are beverage-inspired, which is very much on-trend with consumers at present.

Fizzy Peach, a bright and bubbly new addition, combines a peach-forward flavour with a sparkling twist for a refreshing combination which really stands out on a crowded shelf. Cola Lime brings together two fan-favourite tastes in one pouch, offering a bold, fizzy profile with zingy lime notes.

The nicotine pouch category continues to grow rapidly and is currently worth just under £182 million (not including those made online) which represents volume growth of 65 per cent versus the same time last year. Whilst the majority of sales are made in supermarkets, they are growing fastest in the convenience channel.

Pouch sales have received a further boost since the ban on disposable vapes in the summer, with many former vapers now entering the category in the search for bold flavours.

“These latest two additions to the range perfectly encapsulate what XQS is all about – matching flavours to deliver exciting taste sensations which are familiar, fresh, and ready to stand out,” said STG’s UK Head of Marketing, Prianka Jhingan.

“Both these new variants bring long-lasting big flavour energy which we know pouch users will love.”

In January, STG UK has added Black Cherry and Citrus Cooling flavours to the XQS portfolio.