Ispire expands into African markets with Burna Boy’s BrkFst nicotine products

Vape tech firm Ispire Technology has announced the successful launch of its BrkFst nicotine products across South Africa and Nigeria, marking the company’s first international nicotine license arrangement and product launch.

BrkFst, the brand co-created by GRAMMY-Award winner Burna Boy, aims to redefine the nicotine product market in these regions.

BrkFst products are now available in more than 500 retail locations across both countries. Ispire said the initial market response has exceeded expectations, with strong retailer adoption and positive consumer reception. Building on this momentum, Ispire plans to grow its retail presence in Africa to more than 2,000 stores over the next six months.

To support the launch, Ispire’s local brand partners are conducting daily activation events with brand ambassadors across major metropolitan areas, including Cape Town and Johannesburg, engaging directly with consumers and retailers.

“The successful launch of BrkFst in Africa represents a significant milestone for Ispire, marking our first overseas nicotine license arrangement and product launch, and showcasing our ability to execute on our international expansion strategy,” said Michael Wang, co-chief executive of Ispire.

“The strong reception from both retailers and consumers validates our strategy of entering new markets through partnerships with valued local brands. BrkFst in Africa will be the first of many such rollouts, and we’re excited to replicate this success in other markets. This launch aligns with Ispire’s strategic goal of expanding our presence in the global nicotine product market through carefully selected brand partnerships and comprehensive market rollouts.”

Ispire’s branded e-cigarette products are marketed under the Aspire name and sold worldwide (except in the US, China and Russia) primarily through its global distribution network.