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Supreme doubles profits as it adapts to changes in vape market  

April 25, 2024

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(Photo: supreme.co.uk)

Supreme PLC, a leading manufacturer, supplier, and brand owner of fast-moving consumer goods, said in a trading update on Wednesday that the company has delivered a record financial performance in its 2024 fiscal.

The company said all of its divisions saw organic revenue and profit growth in the 12 months ended 31 March. The group has almost doubled profitability year-on-year, generated record levels of cash and has ended the year debt-free.

Supreme expects to report FY24 revenue of around £225 million (FY23: £155.6m) and adjusted EBITDA of at least £38m (FY23: £19.4m), in-line with current market expectations.

The company said its continued investment in rechargeable pod system vaping devices, coupled with its exceptional long-standing progress in developing a uniquely diverse vape product mix, has ensured it is well positioned to adapt to changes in the UK e-cigarette market.

The company added that it remains committed to exploring complementary acquisition opportunities to further diversify and scale the business.

The group’s Sports Nutrition & Wellness, Lighting and Batteries divisions remain profitable and resilient, and the company will provide further detail on the trading activity across each of its divisions in its final results announcement on 2 July.

Kiran Paul
By Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.