JTI expands distribution of Logic Compact among independents

June 11, 2019

JTI said it will significantly expand the distribution of its Logic Compact range across the independent and wholesale channels.

Introduced to the grocery channel last year, Logic Compact is a premium Pod device, which offers an alternative to traditional vaping products. The range also includes magnetic refill pods, available in five flavours.

“We’re thrilled at the consumer response to Logic Compact since we launched it into the KMG and convenience channels last year. Following this success, we’re pleased to now offer the range to all retailers nationwide looking to expand their vaping portfolio and take advantage of the significant sales opportunity the category presents,” said Nick Geens, head of reduced risk products at JTI UK.

Logic Compact has an RRP of £17.50 while the refill pods retail at £5.99. The launch will be supported with a promotion of £10 per device across all channels and a suite of merchandising and point of sale options.

By Kiran Paul

With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue. Since 2021, he has also been at the helm of the sister title, Vape Business.

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