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Upends launches new brand proposition and mesh coil devices

August 3, 2022

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With the football-style design and clear lines, UpBar RS aims to "Score the taste in your heart" to demonstrate the ultimate energy and taste. (Photo: Business Wire)

E-cigarette brand Upends has recently released a brand-new brand proposition of Mesh Coil Is The Future, and developed a series of products represented by UpBar RS and UpBar Air.

Ranging from open pod system to disposable vape, the mesh coil has been widely favored by sellers in terms of taste and safety. A special user survey carried out by Upends shows that more than 90 per cent of consumers have made a good impression on the taste and trustworthiness of mesh coil devices. It’s believed that mesh coil will be expected to dominate the vape industry.

Upends said it has developed an enhanced strategy plan on manufacturing mesh coil products with the capacity ranging from 2mL to 13mL to cater the preferences for more consumers.

The new UpBar Air adopts mesh coil for their cores to achieve a natural and smooth taste with a double-shot molding appearance, just as described in the slogan of ‘The Pure Taste Like Air’. With the football-style design and clear lines, UpBar RS aims to ‘Score the taste in your heart’ to demonstrate the ultimate energy and taste.

“Upends has carried out dozens of technological innovations on mesh coil, and planned to obtain more than 100 patents”, said Dr Wu, the chief product officer of Upends.

“Structurally, we have carried out hundreds of thermal field experiments and simulations to match the best airflow design, so that the atomising core generates even heat perfectly to restore the original taste of e-liquids. Regarding technological innovation, we creatively use a bionic sawtooth and snap-on design on the mesh coil, which solves the problem of burnt smell and faded taste, resulting in the product consistency more than 30 per cent better than other similar ones.

Compared with traditional coil, Upends mesh coil achieves an increase by at least 50 per cent in product safety and a more than 40 per cent improvement in smoke volume. It brings a purer taste and thicker smoke. We are on the way to becoming the king of mesh coil”.

Based on UpBar RS, Upends will carry out a series of events around the world to implement its new industrial brand proposition.