April 5, 2019
Nearly two thirds of smokers (64%) are unaware that vaping is 95 percent less harmful than smoking, finds a new consumer research by OnePoll for JUUL Labs.
The research also uncovered various misconceptions around smoking risks and role of vaping in harm reduction. While 69 percent said they didn’t know that cigarettes kill 1 in 2 people who use them, half of smokers (50%) wrongly believe that ‘nicotine causes cancer’.
The findings comes at a time when the vaping industry body UKVIA is organising its annual awareness campaign VApril this month. JUUL has asked retailers to use this opportunity to educate their customers to make the switch.
“The OnePoll research demonstrates that there is still a long way to go to convince adult smokers of the benefits of switching. VApril is the ideal opportunity for the convenience retailers to introduce their customers who smoke to vaping products and educate them on the role vaping products play in helping them switch away from cigarettes,” said John Patterson, sales director at JUUL Labs.
VApril is a month long campaign to highlight the benefits of vaping and is fronted by TV’s Dr Christian Jessen.