Micaela Sangiovanni, senior trade marketing manager at RELX, tells Vape Business why the brand is well placed to help stores capitalise on this year’s VApril campaign VApril represents a great opportunity for retailers to leverage on...
The month-long campaign is almost here. Tom Gockelen-Kozlowski asks key industry leaders and manufacturers for their insight ahead of the campaign For vape manufacturers and retailers (not to mention consumers), VApril is about much more than...
Shoppers are looking for advice and guidance when they make the transition from tobacco to vape. Tom Gockelen-Kozlowski looks at the ways retailers can fulfil this crucial role One thing is clear: There are vape sales...
Having a great range is one of the most important steps to success in the vape market. Tom Gockelen-Kozlowski reports For many stores, the past year has been a simple matter of getting products on shelf...
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