January 11, 2022
Riot Labs, an award-winning e-liquid producer, has made its first move into the disposables market, with the launch of QBAR, a product that includes use of sustainable materials and supporting recycling initiatives. The result is the first carbon negative disposable device in the world.
The launch marks an important moment for Riot Labs, and kicks off a bigger brand campaign that launches today. Ben Johnson, who founded Riot Labs in 2016, is targeting 2022 as a crucial milestone to tackling smoking cessation.
“2022 marks a major moment in Riot Labs’ journey,” said Johnson. “The launch of QBAR, our first venture into disposables, and our new brand campaign, is all geared up to changing the status quo on smoking cessation, and continue to deliver on our mission to help people quit smoking.”
Available in stores UK-wide from the 11 January, the sleek and compact device is the first disposable launch for Riot Labs – which has blazed a trail in the e-liquid space with its multi-award winning products.
The 10-strong disposable range will come in brand award-winning, UK-manufactured flavours: Cherry Fizzle, Triple Mint, Sweet Strawberry, Blue Burst, Watermelon Ice, Menthol Ice, Strawberry & Blueberry Ice, Mango, Peach & Pineapple, Grape Ice and Classic Tobacco, and three nicotine strengths – two per cent, one per cent and zero.
Historically, disposable e-cigarettes have been scrutinised for having a drastic impact on the environment when procured, used or destroyed, as they contribute to landfill and hazardous waste, carbon emissions and non-adherence to environmental regulations. Riot Labs combatted this issue by engineering the QBAR with recyclability in mind.
The device is made from three elements, that are all 100% recyclable:
Riot Labs is also launching a Riot Recycle programme to make it simple for stores and customers to recycle their devices, which are usable for 550 puffs (equivalent to 30 cigarettes) before needing to be disposed of. Consumers can drop their QBARs off at Riot Recycling Bins in specialist stores – which are all searchable on the Riot website.
“From day one, it’s been our mission to help people quit smoking for good, through creating products that are better for people, and better for the planet,” added Johnson.