June 15, 2020
Vape firm JUUL has joined forces with Bestway Wholesale to help retailers access its products online, it has been confirmed.
The agreement has been revealed after the two companies completed the creation of a new age-verification platform tied to the Bestway Wholesale website.
John Patterson, sales director for JUUL Labs said: “We have been looking at how we can responsibly reach out to online customers now that many more retailers are making the decision to shop online.”
Once stores have completed a new age-verification document on the site, retailers are required to input their name and store’s details, and accept and agree to age verification, store suspension and retail sales policies. This registration process will then also allow retailers to order JUUL products from the Bestway Wholesale mobile app.
A member of JUUL Labs’ field sales force will visit the store to provide training as well as product and Challenge 25 PoS materials.
Patterson said: “While we have similar operations in place with some regional wholesalers, this arrangement allows many more retailers to purchase the JUUL range and offer their smoker customers an option to transition away from combustible cigarettes.
Last month JUUL launched a new menthol flavour JUULpod to join a portfolio of flavours which includes Glacier Mint, Mango Nectar, Golden Tobacco and Alpine Berry.
The launch came in time for the 20 May menthol ban and Patterson said the launch would provide further choice to former menthol smokers.
He said: “With electronic nicotine delivery systems (ENDS), smokers have a choice of flavours and a range of alternative options that may help them transition away from combustible cigarettes. Indeed, JUUL Labs and the ENDS category exist to help end the era of combustible cigarettes”.
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